What does PCD stand for?

Propaganda cum distribution. An individual or firm takes rights to promote and distribute a company's branded products in an agreed territory.

How many products should a first basket carry?

Twelve to eighteen SKUs is the usual working size. Forty products you cannot sell ties up capital and dilutes the time you get with each prescriber.

Only one associate is appointed per district for a given range, so two associates are never put into the same market.

Practical articles for medical representatives and firms starting a PCD division.

PCD Franchise

Usually presented as a choice. They are really two stages of the same journey.

28 Aug 2026 2 min

PCD Franchise

A short, specific checklist — plus the two items that delay a first dispatch more often than anything else.

10 Aug 2026 2 min

PCD Franchise

Forty products you cannot sell is worse than twelve you can. A method for picking the first list.

1 Aug 2026 2 min

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